COVERGIRL SOCIAL PROGRAMMING + BRANDED CONTENT
From contests and live chats, to social rewards and always-on content, I led the integrated programming for CoverGirl and helped build their social and digital presence from the ground up.
I moved on from the brand in 2016, after a fulfilling 12-year stint across two agencies, but I will always be proud of our accomplishments, and loved working with such a stellar brand and team.
70% increase in followers on Instagram
#1 re-pin rate across all CPG beauty advertisers on Pinterest
299% increase in views and 127% increase in minutes watched on YouTube, leading the Beauty category
#1 in followers among competitors on Twitter
First mass cosmetics brand to engage audiences on Snapchat