COVERGIRL SOCIAL PROGRAMMING + BRANDED CONTENT

From contests and live chats, to social rewards and always-on content, I led the integrated programming for CoverGirl and helped build their social and digital presence from the ground up. 

I moved on from the brand in 2016, after a fulfilling 12-year stint across two agencies, but I will always be proud of our accomplishments, and loved working with such a stellar brand and team.

  • 70% increase in followers on Instagram

  • #1 re-pin rate across all CPG beauty advertisers on Pinterest

  • 299% increase in views and 127% increase in minutes watched on YouTube, leading the Beauty category

  • #1 in followers among competitors on Twitter

  • First mass cosmetics brand to engage audiences on Snapchat