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NFL + COVERGIRL

WINNER, GOLD :: CLIO SPORTS (INTEGRATED CAMPAIGN)

When COVERGIRL partnered with the NFL, we set out as one of the first brands to directly speak to female football fans—which accounts for almost 50% of the game's viewership. Our highly-targeted campaign across digital, social, experiential and traditional channels, gave millions of female Football fans a first-ever platform to express both their love of the game and their love of beauty.