NETFLIX
GETTING THE FRENCH PHENOM, LUPIN, TO APPEAL TO AMERICAN AUDIENCES
Netflix needed to drive conversation about their French heist series, Lupin, in America. Insights told us people loved the show, but most had difficulty with its pronunciation. To make our content relatable to the cultural conversation, we landed on the tension between not knowing how to say something, and how to command your technology.
This shoot was 100% remote—from hiring a production team, to sourcing talent, to finding props and editing—and adhered to strict Covid protocols.