WALMART
CHANGING PERCEPTION FROM HELL NO TO LET’S GO!
Walmart came to us with a need to shed some old baggage and re-establish themselves as a modern retailer where you could be proud to shop. We made them relevant, and dare I say lovable, by bringing out their humanity and connecting them to culture at every turn.
Below is a snapshot of work that was game-changing for their organization. In the 3 years working on this account, we increased engagement 20% YoY, and could directly attribute our work to sales.
BRAND-BUILDING NARRATIVES
We showed the more modern side of Walmart, while also focusing on the premium goods and experiences available from the brand.
From the start of our working relationship, it was important to me to lead Walmart through efforts to promote diversity and inclusion. We were successful in casting a same-sex couple for Love is in the Aisle, a docu-style dating series based on the insight that people went on dates at Walmart, that dropped in time for Valentine’s Day. Love is love, and we got Walmart on board.
We brought a mix of both humor and utility to the holidays with Santa’s Office Hours, a self-aware video series inspired by late-night talk shows, that cast a more candid view of Santa and how he tackles holiday gift giving.
SOCIAL REVAMP
Along with engaging storytelling, Walmart wanted to shake up how they went to market in social channels. From photoshoots to motion graphics, Instagram carousels to TikToks, in paid and organic, we gave Walmart a new look, new attitude, and attracted a whole new audience. In the first year of our AOR relationship, I oversaw over 1,000 pieces of content. WHEW!
